What we did (highlights):
Shutterstock est un fournisseur américain de photographies d'archives, de séquences d'archives, de musique d'archives et d'outils d'édition et est maintenant considéré comme l'une des principales entreprises qui fournit de tels actifs. Benjamin Gabriel Films, en partenariat avec Ferrum Creative, a produit ces vidéos sociales dynamiques, chacune éditée pour différentes tailles de plate-forme pour les canaux sociaux de Shutterstock. Ils se sont activés lors de la Advertising Week à New York et ce fut en effet un résultat étoilé, avec des célébrités comme Kenan Thompson, Mr. Wonderful et même Geoff la girafe lui-même de retour de longues vacances.
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DIRECTION CRÉATIVE
What we did (deep dive):
Shutterstock has solidified its position as one of the top companies providing a diverse range of creative assets. With an extensive library featuring millions of images, videos, and music tracks, the platform caters to the diverse needs of content creators, marketers, and businesses. Shutterstock's commitment to quality and innovation has elevated it to a status where it is synonymous with reliable and high-caliber visual content.
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Offbeat Creative and Ferrum Creative: Crafting Social Videos for Shutterstock
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Offbeat Creative, recognized for its expertise in visual storytelling, joined forces with our long time partners, Ferrum Creative to produce a series of dynamic social videos for Shutterstock. The collaboration aimed not only to showcase the platform's diverse assets but also to engage audiences through compelling narratives. The videos were meticulously edited for various platform sizes, ensuring a seamless viewing experience across different social channels.
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Advertising Week in New York: A Star-Studded Outcome
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The culmination of this collaboration was evident during Advertising Week in New York, where Shutterstock's social videos took center stage. The event was not only a celebration of creativity and innovation but also a star-studded affair, with notable personalities such as Kenan Thompson, Mr. Wonderful, and even Geoff the Giraffe himself making appearances.
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The Power of Social Media Video Editing
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Offbeat Creative's video editors played a crucial role in the success of the social videos, showcasing their proficiency in editing for social media platforms. Editing for social media requires a unique skill set, considering the varied aspect ratios, time constraints, and attention-grabbing techniques necessary to stand out in a crowded digital landscape. Offbeat Creative excelled in adapting the content for optimal performance on platforms like Instagram, Facebook, and TikTok.
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The ability to edit for social media is a key skill that sets Offbeat Creative apart as a company. Understanding the nuances of each platform, from the fleeting nature of Instagram Stories to the autoplay feature on Facebook, Offbeat Creative's video editors bring a strategic approach to crafting content that resonates with target audiences. This skill has become increasingly vital in the digital age, where social media platforms are primary channels for content consumption.
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The Recap
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The collaboration between Offbeat Creative, Ferrum Creative, and Shutterstock during Advertising Week showcased the power of visual storytelling and the impact of dynamic social videos. As Shutterstock continues to be a leading provider of creative assets, Offbeat Creative's proficiency in editing for social media platforms reinforces its position as a versatile and innovative content creation company. The success of this collaboration is a testament to the seamless integration of creative talent and technical expertise, resulting in a star-studded outcome that captivated audiences and celebrated the dynamic world of visual content. To learn more about our services please contact us here.